The information we collect on our application and our Site generally falls into the following two categories: Personally Identifiable Information and Non-Personally Identifiable Information.
We do not connect the Personally Identifiable Information and Non-Personally Identifiable Information we collect on our Site.
Our primary goals in collecting information are to provide customers with superior service and to provide all visitors a smooth, efficient, and personalized experience while using our Site. We use Non-Personally Identifiable Information on an aggregated basis to analyze customer behavior to help us understand how visitors use our Site and to measure interest in the various pages. We use this information to improve the content of our Site, to make our Site easier to use, and to customize our news distribution, advertising and promotion.
Our web servers may automatically recognize a visitor's domain name (such as .com, .edu, etc.), the web page from which a visitor enters our site, which pages a visitor visits on our site, and on some sites, how much time a visitor spends on each page. This information does not reveal a visitor's identity. We aggregate this information and use it to evaluate and improve our Sites. There may be times, such as requesting sales information, at which we ask you to provide certain information about yourself, such as your name, street address, telephone number, e-mail address, title, etc. Whether or not to provide such information is completely your own choice. But if you choose not to provide the information we request, you may be unable to certain services, offers, and content on our Site and in our application
We use the Personally Identifiable Information you provide for internal business operations and to respond to your support requests in a timely fashion. From time to time we might establish a business relationship with other persons or entities that we deem trustworthy and whose privacy policies are consistent with ours. In such cases we might share information, including Personally Identifiable Information about you, that will enable such persons or entities to contact you regarding products and services that may be of interest to you. Although unlikely, in certain instances we may be required to provide Personally Identifiable Information in response to a court order, subpoena, or government investigation. We also reserve the right to report to law enforcement agencies any activities that we in good faith believe to be unlawful. We may release certain Personally Identifiable Information when we believe that such release is reasonably necessary to enforce or apply our Terms and Conditions or to protect the rights, property, and safety of others and ourselves.
We use sophisticated encryption and authentication tools to protect the security of your personal information. Unfortunately, no data transmission over the Internet can be guaranteed to be 100% secure. As a result, while we strive to protect your personal information, we cannot guarantee or warrant the security of any information you transmit to or from our Site, and you do so at your own risk. Once we receive your transmission, we will do our best to protect its security on our systems. We urge you to keep any password(s) used in a safe place and not to divulge it to anyone. Also remember to sign off your account and close your browser window when you have finished your visit. This is to ensure that others cannot access your account, especially if you are sharing a computer with someone else or are using a computer in a public place such as a library or Internet cafe.